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What are the implications if I want to change the domain I've added to the platform?

If you've added a domain and then decide (for whatever reason) that you need to change the domain URL, you have a few options:

i) Delete the old one and add on the new one as a new site - this is fine to do, but a little time-consuming as you will need to copy all the details from the old campaign wizard over to a new campaign (target market, search engine choices, keywords, competitors and re-integrate with Google Analytics or Omniture). The system will also count this as an additional domain as it won't know what you've done, so this may affect your current usage calculations and therefore you _may _incur overage charges, if you have already reached (or exceeded) your account limits.

ii) Keep the old one on the platform and simply add the new domain URL as a completely new site. This way you get to compare data sets between the old setup and the new one. This can be helpful for checking how the domain change has affected keyword rankings, e.g.

iii) Ask us to change the domain at our end - we can manually change the domain here. Just raise a ticket and let us know which site you need changing and what the new domain URL will be. It's a very quick process for us to make the change and we can then re-run any necessary jobs (spider the new site, re-import link data).

If you choose i) or ii), then all the keyword ranking, analytics and link data, etc will be associated with different domains and treated separately by the platform. However, if you choose option iii). there may be some implications with regards to data consistency in relation to the following areas:

  1. Keyword Ranking Data - we may be checking for keyword ranking data based on a .co.uk domain, for example; if you then change it to .com, you may find that if Google is still ranking the .co.uk domain, we won't then pick up on that during our keyword ranking checks as we'll now be looking for the .com domain. You could therefore expect to see your keywords suddenly showing as unranked - at least until Google updates its index and then shows the .com as the ranking domain for your monitored keywords.
  2. Link Data  - in the example given above in 1. we will have been importing data from Majestic for the .co.uk domain and following the change, we then request data on the .com domain. This may result in a dip or spike in the charts relating to the number of backlinks or referring domains, as Majestic's data is obviously domain-specific.
  3. Analytics Data - we simply import Google Analytics data simply based on the profile you select in Step 4 of the campaign setup wizard. Whether this is affected by the domain change will therefore simply depend upon whether you have setup a new profile for the new domain and change this selection in the wizard. If you have done this, you may notice the effect on any components where we use Google Analytics (a complete list of these components can be found in the appendices in the user manual).
  4. Spidering Data - obviously, our crawl is dependent upon the domain you enter, so any manual domain change will mean that the next crawl starts with the new domain URL. If you wish to compare the crawl data to monitor the on-site effect of your domain change, you may want to consider downloading the data in the Pages and Technical sections of the software (especially any deadlinks - see the table under Crawl Health in the Technical section - and your Meta Data breakdown - see the Content Analysis module under Pages).

Top tip: you may want to consider making a note of all the aspects of the domain change using a Custom Task. Go to the Tasks tab (This Site or All Sites) and click on the New Task button. You may want to consider calling it something like "Domain Migration" and you can use the Task Activity panel to record date-stamped notes in relation to this particular project. 

 

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