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How do you calculate the scores in the Competitive Audit module?

At the moment, the scoring system for this component is pretty simple. The table below explains it:

Item Score Basis Max Notes
Inbound Links Rank (1 to 10) 10  
Referring Domains Rank 10  
Referring IPs Rank 10  
Referring C-Class Subnets Rank 10  
Deep Link Ratio 0 or 10 10 10 points if more than 50% of links are deep (i.e. beyond the homepage)
Page Rank Rank 10  
Alexa Rank Rank 10  
Pages Indexed in Google 0 or 10 10 10 points if more than 5 pages are indexed
Pages Indexed by Majestic Rank 10  
Page Load Time (ms) 0 or 10 10 10 points if less than 1 second
HTML Sitemap 0 or 5 5 Points scored if HTML sitemap can be found 
XML Sitemap 0 or 5 5 Points scored if XML sitemap can be found
Robots.txt 0 or 5 5 Points scored if robots.txt can be found
Custom 404 page 0 or 5 5 Points scored if custom 404 page can be found
Domain Age (years) Rank 10  
MAX TOTAL   155 Maximum total possible for perfect score

 

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